Working with a company that makes anti-cancer drugs, I can tell you it's to show support for all cancer victims, this includes those who have passed away and for those who are fighting everyday with hope for a longer life. This is something that I do with a passion for all who are fighting for their lives. Many will mock this but when this terrible thing knocks on your doorstep, you look at things from a different prospective. I take much pride in what my co-workers do to extend life. I guess this pretty much sums it up. Many all who use Yahoo Answers never have to go thru the pain of having a loved one have this condition.