What dilemmas do editors and news executives face because of lack of time and space?

Are there any solutions?

Lack of time: Editors have to rely very heavily on their reporters, and often don't have enough time to dig as deeply as they should.

This one is pretty perennial - the only solution would be to hire larger staffs, but the economy right now means that the opposite is happening.

Lack of space: There is only so much news that you can put in a paper - things have to be prioritized, and some will be cut out.

This one was, if not solved, at least mitigated greatly by the Internet, which allows for unlimited content.

Business owners, Executives, help! What makes you buy ad space in publications?

I am trying to start a small magazine in a small region in Southern AZ. I am having trouble saleing to the conservative business owners.

Do you have any advice? What makes you buy print ad space? What if the print ad could get a ton of people to its site?
Is there a promo that might make you buy, like free ad space on web, 50% off first ad. 25% off for three months, etc.?

What makes you turn away from an advertiser?

I'm neither a business owner nor an executive; but I'm involved in the field of business. Some of these questions and perspectives might help you.

As the owner, ask your self:
What kind of people make up my potential customers? What is my target segment?
What am I doing to market my magazine to that target segment? How am I making potential customers AWARE of my publication?
What sort of promotions am I running?
Does my magazine really stand out from the tons of ads people receive in the mail and in newspapers everyday? Why should people read one more publication full off ads?
Overall, how much value am I adding to my customers' businesses?

As a potential customer, I would ask you:
What is the subscriber strength of your magazine?
How much of a geographic area is your magazine covering?
Do I get discounts if I purchase ad space for several days in a row?
The ad space is not big enough or conspicuous enough for the price you're asking of me? Are you willing to negotiate on that?
Most importantly, what are you offering me that other publications are not?

Look at your venture from both perspectives and you'll see a bigger, better picture. Most importantly pal, is to find out ever so accurately, whether or not there is a strong demand for a publication such as yours in the region you're operating?

Contact me if you concerns/questions. I'll be happy to help. All the best!

Executives, business owners, what makes you buy advertising space? Help!?

I am trying to start a small magazine that is marketed to the age groups 18-45. It is mostly a literary Journal, that involves readers with feedback and interactive sections.

Trouble is, I am in a small conservative community and I am having a hard time getting businesses to trust me. What makes you want to buy ad space? What would make you never buy ad space in a magazine/paper etc.

What offers would entice you to buy: Half off ad. 25% off for three months. Free placement on our site, etc.

What made you buy in the past?

They are probably very concerned about the content of your magazine. Why don't you have a sample issue run up and show it to them?

Unfortunately, when buying ad space circulation numbers are very important. If you already have subscribers, you need to share the number with your potential advertising clients. Additionally, the cost is probably going to make a difference. Have you thought about throwing in some sort of added benefit. Something like...advertise with me for 6 months and I will give you a free full page ad for the 7 month. Good luck! P. S. -- What area are you in?