Teenage Drinking has been a problem since the begining of the production of alcholic beverages.
It is considered a rite of passage to consume alcohol. Our social mores consider "drinking" a rite of passage. Peer pressure, media, and the acceptance sitgma that it's OK to Drink are all around us.
The problem will only be solved with Education, and a society that frounds upon the problem. A control over the Media and advertisment will also be needed. Much Like the ban on smoking, a campaign is needed to reach this eventual goal. Smoking negative media, and the ban on certain advertisement had reduced some of the smoking is cool attitude. The same needs to be applied to the alcohol industry. Or are all the cool Ads from the Superbowl, budweiser etc, continue to influence our social attitudes toward drinking in general?